gmack's blog
marketing slogan
Posted 10/28/2008 - 20:06 by gmack
Supersize your advertising
You munch we market
Two minutes to fame
Ethics
Posted 10/25/2008 - 01:22 by gmack
This article is about how statistics and graphs can be made to portray whatever you want them to and the ethical concerns sorounding the proccess. The article usses specific examples such as when a pictograph is shown you can misconstrue the reader by enlarging the picture to make it look larger compared to other pictures. Another example the article uses is starting a bar graph with the top most data giving the reader the perception that the company has tripled in size when really it has only grown 7 percent.
Marketing Analysis
Posted 10/23/2008 - 19:36 by gmack
- Does the industry analysis cover all the needed points
- Does the rough draft flow correctly
- Are there enough visuals through out the analysis
- Is the analysis about the customers and customer satisfaction sufficent for this document
- Is the market analysis sufficent to introduce an entry level product
- Does the initial analysis create sufficent evidence for the potential growth of the company
- Is there sufficent financial analysis to attract potential investors
Business plan review
Posted 10/21/2008 - 19:26 by gmack
I chose the book The Virtual Business plan. It is posted on BizPlanet.com. This book is especially good because it covers every aspect of a business plan. The book covers everything from writing a mission statement to an exit strategy and covers them very well. I choose this book because it was a lot more thorough then the ones I looked at previously. For example, when covering the target market it goes into depth about knowing the size, demographics, as well as the geographic location of the business.
Action Plan and Gantt Chart
Posted 10/12/2008 - 03:16 by gmack
This is the Action Plan and Gannt Chart for Drive Through Marketing.
Reaction
Posted 09/18/2008 - 06:20 by gmack
My presentation could use some tweaks to make it better. First of all my speach was completly memorized and therefore i did not show much emotion in my idea. A business pitch needs to have emotion to get people to buy into the idea and I failed in that category. I also needed to speak louder in this situation as i did not sound very confident in what i was saying. Lastly, I had a lot of unneeded hand gestures. These gestures are good at times but the majority of mine were out of a nervous habbit that i need to stop.
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