Business Plan

For this assignment, I chose the book From Selling to Serving, by Lou Cassara. Although it is not an exact guideline for how to write a business plan, I believe that the ideas and points are crucial for one to understand if they want to start their own business. I think that it would be very beneficial for everyone in the class to read this book in order to better understand the business world. If you want to start a successful business, you must be able to sell your idea. If you cannot sell your idea, no matter how good it is, you won't accomplish anything. This book does a great job of illustrating the importance of relationships in business. Lou really makes it clear what most people fail to understand or aknowledge. If you are not liked, you won't sell a damn thing. Most business transactions happen because the prospect likes or has a good feeling about the sales representative; NOT the product. People skills are severely underrated, and if more people realized this prior to going into the real world then I think it would prepare them much better for the future.