What do you think about my marketing stratagy?
Posted 10/23/2008 - 19:21 by motero
Should we focus on marketing to high school seniors? How are we going to do that? What marketing tactics would you suggest considering we have students from all over the world? Should we try to market to dorm residence and apartment residences at the same time? Are there any other marketing mediums you would suggestion other than the exponent newspaper and website, flyers, dorms, and certain apartments?
I think that your main focus shouldnt be so much of a certain academic standing. But more so a financial standing. Wht you guys are wanting to do, will probably not be very affordable and realisticly, there are not many students here on campus that are willing to spend so much to have a company set their room up for them. I know that if I was a parent that was struggling to pay for a college education for my child, the last thing that I would want to do is psned more money on unecessary products or services. So, aim towards schools that are know for wealthy people.
And to continue ansering your questions, dont try to have both apartments and dorms as a part of your service. here is why. As a land lord, the lasst thing I'm going to do is to allow a competitor to install furninture that is not property of the aparment complex. In most apartment places, the business offers fully furnished rooms. Why would anyone want to give that up and have to pay you guys to do the same thing?
As far as marketing mediums, use whats affordable and obvious. What do most college students do? Classes....put flyers on announcement boards, perhaps an ad in the school newspaper, going to orientation fairs for incoming students and show case your business. But keep in mind, if you try to do all of this on a campus that doesnt have alot of money.....you probably wont make much business.