Your document is well written. It is very fluent and kept me engrossed while I was reading it. You have done a great job in describing your target market and competitive advantage, which is crucial if you have to implement an effective strategy.
In the industry analysis section you pointed out a company of your industry named “Atlantic Express Corporation” and concluded that their increasing sales for the coming periods looked promising, in spite of the fact that they had losses all the three years looked a bit flawed. The only number which attracts an investor is the gross profit margin of the company and increasing sales further lowers the gross profit margin which is not at all promising. You should provide further insight on your analysis of Atlantic Express Corporation’s financials to support your argument. Your document shows that you have done a decent job in the market analysis section. You have come up with some key statistics of your industry and have provided good understanding of how the trends have behaved over the past few years.
You stated in the document that you plan to advertise through flyers, at home through mass mailings, through the exponent the school newspaper, through the Internet with facebook/myspace, and at football and basketball games. I think you have a decent advertising strategy but you should project an estimate your advertising costs and come up with a proper cost structure outline.
I feel that though your document is well written but it doesn’t look visually appealing and lacked credible sources like US Census Bureau. Use of pie charts or tables giving a summary of trends, statistics etc would have improved your document. Your opening starts with the business description which is technically not a part of a formal market analysis and research. A formal marketing document would have sections for market segmentation, key factors and sensitivities, the industry size or volume, share of market of the competitors etc. But your document depicts that you have studied and analyzed your indirect competitors thoroughly and conducted a good secondary research.
You have a very thorough in depth analysis. You have clearly shown how you plan to market your company. One thing you do need to include is some statistics of how much the advertising for your company is going to cost. You mention you will run adds in the exponent but provide no financial data. You also need to provide some sources for the data in your report. You also mention you are half as expensive as the leading competitor but can you prove you can financially survive offering that cheap of a price? Overall this is a great start towards a good marketing analysis. The only other things i would suggest would be adding in more graphs and pictures to make the analysis more aesthetically pleasing.
Your market analysis is pretty straight forward in what you are looking to achieve.You are using the right marketing vehicles but you are being to repetitive in the way you are going to advertise and what your party bus is going to entail.I think you could definitely use more statistical evidence on your advertising like how much it would cost to advertise at the stadiums or the exponent to see how much you are looking to spend on advertisements alone.You also can count in how much gas mileage a bus like that gets.The market analysis could also use some quotes or graphs to emphasize the credibility of your company.I think the amount of advertising you are going to use is great; it never hurts to have too much advertising unless you are Bob Rhorman but I do think you explain it to much in the analysis.Your opening and closing statements are good and stresses the points of having fun and being safe at the same time which everyone wants to be at a peace of mind.The paper has a good flow to it but there are a bunch of grammatical errors that I saw that you need to approve on.The only credible sources you used were from the bus companies which were good but I would like to see more statistics from other sources.Over all it was good and very informative.
Your document is well written. It is very fluent and kept me engrossed while I was reading it. You have done a great job in describing your target market and competitive advantage, which is crucial if you have to implement an effective strategy.
In the industry analysis section you pointed out a company of your industry named “Atlantic Express Corporation” and concluded that their increasing sales for the coming periods looked promising, in spite of the fact that they had losses all the three years looked a bit flawed. The only number which attracts an investor is the gross profit margin of the company and increasing sales further lowers the gross profit margin which is not at all promising. You should provide further insight on your analysis of Atlantic Express Corporation’s financials to support your argument. Your document shows that you have done a decent job in the market analysis section. You have come up with some key statistics of your industry and have provided good understanding of how the trends have behaved over the past few years.
You stated in the document that you plan to advertise through flyers, at home through mass mailings, through the exponent the school newspaper, through the Internet with facebook/myspace, and at football and basketball games. I think you have a decent advertising strategy but you should project an estimate your advertising costs and come up with a proper cost structure outline.
I feel that though your document is well written but it doesn’t look visually appealing and lacked credible sources like US Census Bureau. Use of pie charts or tables giving a summary of trends, statistics etc would have improved your document. Your opening starts with the business description which is technically not a part of a formal market analysis and research. A formal marketing document would have sections for market segmentation, key factors and sensitivities, the industry size or volume, share of market of the competitors etc. But your document depicts that you have studied and analyzed your indirect competitors thoroughly and conducted a good secondary research.
You have a very thorough in depth analysis. You have clearly shown how you plan to market your company. One thing you do need to include is some statistics of how much the advertising for your company is going to cost. You mention you will run adds in the exponent but provide no financial data. You also need to provide some sources for the data in your report. You also mention you are half as expensive as the leading competitor but can you prove you can financially survive offering that cheap of a price? Overall this is a great start towards a good marketing analysis. The only other things i would suggest would be adding in more graphs and pictures to make the analysis more aesthetically pleasing.
Your market analysis is pretty straight forward in what you are looking to achieve. You are using the right marketing vehicles but you are being to repetitive in the way you are going to advertise and what your party bus is going to entail. I think you could definitely use more statistical evidence on your advertising like how much it would cost to advertise at the stadiums or the exponent to see how much you are looking to spend on advertisements alone. You also can count in how much gas mileage a bus like that gets. The market analysis could also use some quotes or graphs to emphasize the credibility of your company. I think the amount of advertising you are going to use is great; it never hurts to have too much advertising unless you are Bob Rhorman but I do think you explain it to much in the analysis. Your opening and closing statements are good and stresses the points of having fun and being safe at the same time which everyone wants to be at a peace of mind. The paper has a good flow to it but there are a bunch of grammatical errors that I saw that you need to approve on. The only credible sources you used were from the bus companies which were good but I would like to see more statistics from other sources. Over all it was good and very informative.