Ethics

This article is about how statistics and graphs can be made to portray whatever you want them to and the ethical concerns sorounding the proccess. The article usses specific examples such as when a pictograph is shown you can misconstrue the reader by enlarging the picture to make it look larger compared to other pictures. Another example the article uses is starting a bar graph with the top most data giving the reader the perception that the company has tripled in size when really it has only grown 7 percent. These are all techniques that can now be done by anyone over the computer and this has raised a numerous amount of concerns about how ethical it is to be using these techniques. When trying to present these graphs or pictographs to a client this is not very ethical because you are trying to decieve them and their perception of your company. Another proble the article states is the fact that this technology has become so wide spread that people can make these mistakes on accident or do it just because they can. I can take what i have learned from this article and make sure that none of my graphs are unethical even if it is on accident. I have to make sure i dont misconstrue the people reading my marketing analysis as it could damage my ethos tremendously if I accidently did and they found out about it.