Slogan Creation Assignment

Today, in your teams, you will be brainstorming and developing a slogan for your business. First, you will need to discuss (in light of the readings on naming and sloganing) how you all feel about the current company name.  This conversation obviously has already begun with the blog postings for today.

• Does it match with the company vision?
• Will the message you intend it to send be received by your audience--your target and secondary market segments?
• Can it be "tweaked" at all? If so, how?

Next you will think about, discuss, and brainstorm a slogan to go along with the company name on which your team has settled. By the end of the class period, you will come up with at least three possible slogans. Post those slogans in your BP Group blogs, and then each person should comment on which they like/don't like and why.  Ultimately, you will use this forum to select a slogan that will appear on yoru Market A & S document that is due on Thursday.