Luntz
Posted 10/28/2008 - 00:51 by pareshkhatwani
Simplicity: Our product is complicated but our marketing should be "simple" for the market to comprehend. In our statement line "You lost it, we FoundIT" , we employ the use of simplicity, brevity and novelty.
Small words are always easier to retain in one's memory and thus the entire team felt the need to have something short and contain small words that rhymed, mixing in the element of Sound and Texture matter.
Visualize. Another element we attempted to include in our analysis and strategy and this goes back to our statement. We encourage the customer to imagine losing something valuable. Panic and then we come to the rescue. That is our motive in our statement.
Novelty. This is the key to success. We are trying to make this is the most important aspect of the entire plan because it is what creates the market for our product. Our name is something that is different and something I would not expect many companies to use. With that in mind I did attempt to incorporate the element of technology in our name while still keeping it “clicky”. The name is mysterious enough to have someone look into the company but at the same time something catchy enough to stay in one’s head.
Consistency. Relative to what is stated in the book, we do not plan on changing the slogan at all until we introduce new products. This defines our primary motto. If you can’t find something, we will make a way for you to find it.
This is a great analysis over your analysis and how it fits the ten rules. I agree that you need to incourage the customer to visualize loosing something as this will help them visualize the uses of your product. I also agree that your marketing should be kept simple and that you are on the right track to keeping it simple.
I totally agree with you. I had a somewhat different view but your make sence aswell. I believe that there are many ways in which we can interpret the article toward out analisys. It is eminent that we must be sure that we use the proper rules so that our analysis in the end is much mor effective towards our target audience(s). Very well done and intellectual. This is a style of writting that I think is very skillfiul and will become an asset as we move forward in the project,