Ethics

The article discusses the ethical decisions that need to be made when making graphs.  It is important that graphs are not made to display an excess of information.  Graphs should be used to give the reader a better understanding of the point that is trying to be made.  Developing good visual images is a key to getting someone to believe an idea.  When people can see something working they are more likely to give into the idea.

There is a large section that discusses the proper way to develop a graph.  The graph should use simple bars or lines.  No pictures that label parts that can be hard to interpret.  If sloppy tables are used the reader may become more confused with what is trying to be described. 

When creating our market analysis and business plan it is important to use charts that will give proper information.  We want to have concrete points that are supported with a visual aid.  Using basic bar graphs and statistics will make it easy for our displays to be understood by the audience.