What is the role of writing and persuasion for an entrepreneur? How does that relate to what you hope to get from the course?

Persuasion and writing can be critical separation factors between success and failure for entrepreneurs in the present era. There is always an advantage if you are able to bring people along to your way of thinking. Writing is one such tool through which an entrepreneur can express his/her notions in the most effective manner. A key document like a business plan acts as the selling document for a young firm, as it provides a mechanism for the young firm to present itself to potential investors, suppliers and business partners. Inability to persuade key personnel like investors can hinder a firm’s startup and future expansion plans. Since the business plan is not the only professional document, an entrepreneur should have sufficient expertise in ethical, persuasive writing for other business documents as well. Hence to succeed in business an entrepreneur must be equipped with adequate writing and persuasion skills. I took this course to strengthen my rhetorical and writing skills. I also expect myself to refine my writing by making it more expressive, ethical and formal so that it suits the corporate world.