business plan

For this assignment, I chose the book From Selling to Serving, by Lou Cassara. Although it is not an exact guideline for how to write a business plan, I believe that the ideas and points are crucial for one to understand if they want to start their own business. I think that it would be very beneficial for everyone in the class to read this book in order to better understand the business world. If you want to start a successful business, you must be able to sell your idea. If you cannot sell your idea, no matter how good it is, you won't accomplish anything.

The reason I chose Trump university 101: How to turn your idea into a money making machine is because of who Donald Trump is. That was what first caught my eye at least. But then as I looked into it more I felt it was perfect for this assignment. The book goes through with a breakdown of how to start as an entrepreneur.