Drive Through Marketing

1. Does the industry analysis cover all the needed points

I think it covers almost everything. You might want to include a brief descriptions of what media buying is and what it means to be a media buyer.

2. Does the rough draft flow correctly

The flow is fine, the formatting could use a little work. It goes from paragraphs to more of a bulleted format.

3. Are there enough visuals through out the analysis

I chose the book The Virtual Business plan. It is posted on BizPlanet.com. This book is especially good because it covers every aspect of a business plan. The book covers everything from writing a mission statement to an exit strategy and covers them very well. I choose this book because it was a lot more thorough then the ones I looked at previously. For example, when covering the target market it goes into depth about knowing the size, demographics, as well as the geographic location of the business.