I feel that the PimpMyDorm has an excellent, well put together marketing analysis & strategy.  When looking at the past marketing plans created by students, my group liked this one the best.  Not only is it a well written document, but it uses three of the ten rules outlined in the Luntz article.  The ten rules are as follows:

This article by Nancy Allen brings up an area of ethics that is not commonly discussed: visual ethics.  With technology such as Adobe Photoshop widely in use, the old assumption of 'it you see it, it must be true' is no longer accurate.  Although people must rely on common sense and not believe everything they see, there is an ethical obligation for the creaters of these images to not mislead the public.

Business Plan Kit for Dummies, 2nd Edition by Steven Peterson, Peter Jaret, & Barbara Findlay Schenck

Why did you like this book?

When looking through the resumes, the biggest thing that stood out to me was whether the person whose resume I was looking at had internship experience (the more the better) and if they had been in clubs, what leadership positions (if any) they had held.  While I tried to adhere to these principles, it was hard to evaluate everyone's resume equally in the five minutes in which we were given.

I didn’t know people who read resumes were so critical of others of delegated the resumes to so many different piles. The writer of the article even states, “You should expect me to try to discount or disprove your every claim.”

After watching my video, I believe that the ethos that I tried to convey was accomplished. I was actually very nervous during my speech and now realize that I performed better than I thought I did during the speech.

Hi!

My name is Molly Meiners.  I am a senior here at Purdue majoring in adversting and public relations and minoring in art history.  I am from Indianapolis and am a Colts fan! As far as campus involvement goes, I belong to PRSSA (treasurer) and Delta Delta Delta sorority. I am working towards entreprenuership and innovation certificate so that I will have the knowledge needed to start my own ad agency if I choose to do so in the future. Anything else just ask!