After reading over Luntz's Ten Rules of Effective Language, I realized that these rules should definitely be followed when creating my own business plan. Once all of these rules are followed and used in a business plan, they create an overall reader-friendly document. First, I want to talk about a rule that I feel is most important, combining rule numbers one and two. I personally feel that these two rules essentially fit within the same category. Luntz discusses the importance of not using enormous words and also keeping sentences brief.

After reading this article about ethics and visual rhetoric, it definitely makes me want to take my time and actually analyze visual aids that are being thrown at me on a day-to-day basis. In Nancy Allen's article, she really emphasized the fact that altering visual aids can be easily done with the technology that is easily available to us.  No matter what setting it may be in, whether professional or not, these common "tricks" are used to further enhance a reader's opinion about something.

When I started thinking about what book should I read for this assignment, I went back to one of the first books I bought called, Understanding Business. This book gives an introduction to general business aspects that an entrepreneur needs to know before they start their business. I really liked this specific section in the book because it was simple and to the point. Also, it gives new entrepreneurs an edge over others because it prepares them for aspects of business of business people don't prepare for.

Individuals I Chose: 

• Randy Mindset
• Pase McGee
• Peter Rabbit
• Rolling Stone
• Dell A. Hymes

 After reading the article about creating a resume that is appealing to the reader, it urged me to correct many aspects of my resume I am sending out for an internship. The article itself gave me a whole new perspective on the individual that reads resumes. I guess I kind of assumed that nearly each resume is read thoroughly, as long as the applicants meet the requirements (But we all know what happens when we assume....). One thing I immediately changed on my own resume after reading this was my objective.

 After I gave my speech and wrote a response that night immediately after, I felt very good about how things went. However, now that I have seen the recording, I noticed there are definitely aspects of my presentation that I absolutely need improvement on. First and foremost, I would like to clear up when I mentioned my delivery service "would not deliver to sororities because of party issues." I didn't exactly word it exactly how I wanted to.

Ok, after searching through a numerous amount of career opportunities, I quickly found out that each company values communication skills very differently. In my job #1 (posted link at the bottom), which is a position as a Senior Director in New York City for a sertain department, they explain that your ability of written and oral communication should be demonstrated upon request. Obviously this position requires very good communication skills and I'm sure this has much to do with it being a higher level position within the company.

For me, trying to decide which two business ideas were the best was a difficult task for me. I tried not to be lured by the rhetoric of the presentations, so I strictly voted on the business idea itself. The two individuals I voted for, in my opinion had a very good idea for a product or service. I was really impressed with one individual's presentation regarding a new technology for diabetics.

After giving my business speech, I would like to tell you why I explained my company the way I did. Picking a business in this project was the easy part for me. I summarized what exactly is important to college students so that my speech was appealing to the audience. If I wanted to start a hearing aid company, it really wouldn't have been in the interest of my audience. So with that said, I chose an alcohol/entertainment based business. I knew while presenting the company, a conservative attire was not a choice.

In order to be a great entrepreneur, there are many characteristics an individual must possess . I have compiled a list of skills and attributes that I feel someone must have to be inevitably successful, and they are:

1. Responsible

2. Loyal

3. Enthusiastic

4. Innovative

5. Witty/Quick

6. Punctual

7. Professional

8. Smooth

9. Open-minded