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Ethical Representation 

     As a group, we chose to review the book Pocket Mentor: Creating A Business Plan.  This book was written by Linda A. Cyr, a partner at Tapestry Networks, and published by the Harvard Business School Press, which contributed to the factors in our decision.  Looking through this book we felt that it was valuable because it was divided up into sections that covered each part of a business plan.  This made the read easier than a traditional text because this book contained bullet points, tips and examples.

 In the sample business plans that I analyzed, three of the ten rules that Luntz discussed in The Ten Rules of Effective Language were prevalent.  Throughout the business plans that I perused through I thought that consistency, provide context and explain relevance and use small words were all evident rules.  The business plans I came across consisted of a coffee shop, food delivery service and restaurant.  I found that all of these busines

Throughout this reading, the author touches upon how images and self image can be modified to mean something different.  Interpretations and meanings of images and people are different to every observer.  By changing the aesthetics of something, but maintaing the content, the interpretation of the observer can be altered entirely.  When trying to get a message across, one should never alter the image in such a way that it send the wrong message to the reader or observer.  This can cause misinterpretations, therefore resulting in undesired outcomes.

             I chose to review the book Pocket Mentor: Creating A Business Plan.  This book was published by the Harvard Business School Press, which was one reason for catching my attention.  I liked looking through this book and thought it to be valuable because it was divided up into sections in such a manner that it made it easy to read. 

After reading through the article by Douglas Richardson, I was aware of some of his criticism points, but others were new to me.  I first created a resume in high school for college applications that was very different from the resumes I have created in college for applying to clubs, organizations and internships.  I have always created resumes that have been specific to the club, organization or internship  I was applying for.  Under the section "Drawing The Reader A Map", I found his comments valuable.

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http://www.careerbuilder.com/JobSeeker/Jobs/JobDetails.aspx?IPath=QAM&ff=21&APath=2.21.21.0.0&job_did=J8A51F6SGW1WVVTMB1H

http://www.careerbuilder.com/JobSeeker/Jobs/JobDetails.aspx?IPath=QAM&ff=21&APath=2.21.21.0.0&job_did=J8G2D178Y8RV1NX7MHD

http://www.careerbuilder.com/JobSeeker/Jobs/JobDetails.aspx?IPath=QAM&ff=21&APath=2.21.21.0.0&job_did=J8A7M372DRS3T5MPDCD

In preparing for my Elevator Pitch, I wanted to keep it very short, but still catch attention on "investors".  Although  I got my point across, I wanted to explain more about the acai berry.  I chose to say just enough to grab the attention of the class and leave them wanting more.  I organized my pitch in such a manner that allowed me to mention the key points of my idea.

In order for an entrepreneur to be successful, here is a list of 25 skills I find to be necessities: