Writing and persuasion are extremely important skills for everyone to have, but even more important for entrepreneurs. Persuasion comes into play with almost everything an entrepreneur does to get the business off the ground. From obtaining funds from investors, marketing and selling to customers, and business to business transactions all the way to convincing your friends and family to open up to your business idea persuasion plays a key role in an entrepreneur's success. Going along with that, writing is one of the most important persuasive tools a person can use. Not only can it be easier to establish credibility within a piece of writing, but it can also be easier to state persuasive points in a way that will not lose an audience's attention. If an entrepreneur has the skills to write persuasively and effectively it enables the practical use of tools such as a business plan, public relation documents, advertisements, and employee memos amoung other things. I understand how an entrepreneur without such skills would have a much harder time communicating effectively in and out of house.

- James Garner