As a group, you will complete the following activities related to the development of your Business Plans and Market Analysis and Strategy documents:

• locate at least six business plans from your respective business idea, service, or industry (e.g. e-commerce, social networking, inline dating sites, software development, open-source development, technological support, health food industry, restaurant industry, charter services, limousine service, third-party asset management, etc.);
• thoroughly analyze each of the business plans in order to determine consistencies among them in terms of
  • content
  • sections/organization
  • design
  • resources the plans include (or draw upon)
  • the types of rhetorical appeals the plans make to connect with its audience (ethos, logos, pathos)
  • how the plans convince readers that they suggest profitable investments
  • the type of visuals used (e.g. charts, graphs, tables, graphics, etc)
  • with particular attention--globally--to the market analysis/demarcation and strategy
• post your thorough analysis to your group blog, tagged 'your group name'

Ultimately, this activity is to function to 1) give you to opportunity to locate, read, and analyze business plans in your related field, 2) determine what the expectations for business plans (and market analysis/strategy) are in your business or industry , 3) work in your groups to accomplish a goal, and 4) help you refine your Group Action Plan, which is due on Thursday.