A primary challenge for an entrepreneur is describing their ideas in great detail while presenting them in a way that sounds exciting and engaging.  When creating a business, the first thing an entrepreneur should do is to write a business plan. In this document, the entrprenuer has to explain his or her idea clearly to the reader while engaging their interests in order to persuade them to invest. If an entrepreneur can not write a professional, persuasive business plan, they will have a difficult time creating a successful business.

I have taken classes that have tought the idea of the business plan and the layout, but to create a good business plan, it has to be written well. Being able to write in a professional manner while portraying the business idea creatively is what I would like to get out of this class. I want the skills to write a business plan that will persuade my investers that my idea is worth their money and that I am a professional who knows what she is doing.