Tuesday, February 24

• Job Application Project Due
• Discuss Research
• Burton D Morgan Center for Entrepreneurship Resources

For Next Time:

• Research for Market Analysis and Strategy
• Read Surma Chapter Two "The Struggle to Relate: Writers and Readers of Corporate and Public Documents" pp. 36-74
• Read Introduction and Chapter One in Made to Stick

Thursday, February 26

• Discuss group work and related readings
• Introduce Group Action Plan.
• Discuss Gantt Charts (Create one) (another tutorial) (Some samples)
• Groups write one document outlining criteria for their industry's business plans with references to specific components of the real-world samples. Consider the following questions:
  • What sections do the business plans include? How are they structured?
  • What kinds of resources do the plans include?
  • How do the plans discuss their market and marketing strategy?
  • What kinds of rhetorical appeals do the plans make to connect with its audience?
  • How do the plans convince readers that they suggest profitable investments?
  • Do the plans use any charts, graphs, tables, graphics, etc?
• Research, group work time

For Next Time:

• Work on market analysis and strategy
• Business Plan Textbook Assignment

• Post criteria document by midnight, Saturday, February 28 in your group correspondence and attach the document with the title "GroupNameCriteria."
• Post Action Plan and Gantt Chart by Saturday, February 28th in the same place, and attach the document with the title "GroupNameActionPlan" and "GroupNameGanttChart."