English 421: Technical Writing

here is the link to the article

The Art Of Self-Marketing

This article talks about how branding yourself can be used in a positive way by companies and by yourself.  It discusses how using branding startegies can help managers develop a positive environment and build great enthusiasm within a group that is working on a project.  It also discusses branding oneself.  How branding yourself before someone else does is the way to go so you have your say in how you are branded.  This way you can build your image in a positive way and not let someone stamp you with a negative image.  Creating your own personal brand  begins with getting to know the industry you are in and the peers you will be working with through networking.  This will help in help promoting yourself in a positive way.

Networking yourself is very key in the real world.  Another part of this article discusses how an introduction of yourself is very important.  While self-marketing, being able to deliever an eloquent and descriptive introduction of yourself is very crucial.  It can make or break someone in the workplace.  It tags this kid of introduction as the "Elevator Speech."  The general format when giving this speech is to include your name, title and area of expertise.  Be sure you tell the person what sets you apart from everyone else.  Nobody wants an average empolyee.  Make something that will grab the attention and stick with the person you are talking to.  Giving a good introduction will help promote a very positive brand in your self-marketing.

~Andrew Arnold