week 10
Oh those beautiful visual aids
Since we are on the topic of how to incorporate graphics into our white papers, I decided to find an article on importance of visual aids. Granted, this article talks specifically about visual aids in a powerpoint presentation, there is enough interesting information that can be applied to white papers. The most important bit I took from the article is when the author says that graphics and visual aids should only complement your paper or presentation.
Droppin' a log for week 10
This week, my team and I just continued to work on our white paper draft. We used the collaborative tools that form the basis of our paper to communicate. For my part, I wrote about Track My People and When Is Good and how they complement an application like Sosius. It took quite a few drafts as we had to reform the focus of our paper and cite everything correctly. On Thursday, we spent classtime discussing how to improve our draft with better visuals. We hope to meet this Sunday to polish the white paper up.
~Tianyi
Week 10 project log
This week I continued to research and try to find a strong and solid source that would list the different hardware needed and what is will be used for. On Wednesday, I finished a very rough draft of my sections. On Thursday as a group we put together our rough draft and began putting together our memos to the companies we plan to contact. We are contacting FoundIT and pimpmydorm.com. We have agreed to continue to refine our sections and that on the forum and this coming Tuesday, we will continue to revise our white paper.
--Aaron
When Fishing, Consider Your Bait Wisely
From Michael Stilzner's blog, I found this article on Tom Pick's blog. The article compares business to business lead generation to fishing. Some strategies such as sweepstakes sponsorship require minimum effort and yield high response--similar to fishing with live bait. However, these leads are often unfruitful and have to be "thrown back." Other methods such as webinar hosting require a lot of effort but yield fewer responses--similar to using lures to
